At present, there are about 105 million users of Instagram and by 2022 this figure is expected to exceed 130 million IG users.
Because of the popularity and possibilities generated by Instagram, professionals and businesses now make us of it as a marketing tactic for wider outreach.
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Since 80% of users following a business on IG, Instagram is a great platform for your car dealership or automotive business IG profile and should really consider making use of it as part of the business marketing plan to not only spread brand awareness but also to drive web traffic and potentially increase your sales.
Tips For Your Car Dealership Or Automotive Business IG Profile
Content, particularly high-quality images and videos, is what incites the interests of consumers. With more than 95 million photos and videos shared on Instagram daily, making use of the platform for a car/automobile niche business definitely has potential. But what can you do to maximize this potential? Let’s have a look at some:
- Take and Post Excellent Photos. A lot of IG users follow other users because of the kind of photos and videos they post or share. Hence, you have to the same thing if you want to have more likes and followers. Strive to take excellent photos and videos. But this doesn’t essentially mean you do away from posting photos that are spontaneously taken. With Instagram, you can control what appears on your public and private profile.
- Put a Your Own Personal Touch and Style. As mentioned, many IG users follow other people on IG because they find that person’s photos and videos rather appealing and interesting as they include their personal touch to it. Establish your own style and stick to it as this will also help in establishing and spreading your brand.
- Hashtags are Fundamental. Making use of hashtags is one of the major factors more IG users see your posts. But, make certain you use of hashtags relevant to your car niche. Instagram allows a maximum of 30 hashtags so choose well. Moreover, try not to use the same hashtags over and over again. Instead, tailor them to according to the focus of your photo or video or your interest.